Privacy Policy
a. Personal & Contact Data
- Basic identifiers: Full name, email address (for communication via allyciaroberts939@gmail.com), phone number, and shipping/billing address (including our Roseburg address for local pickup/returns).
- Fitness profile data (optional): For Fitness Watches and Smart Scales, we may collect your height, weight, activity goals (e.g., “10,000 daily steps,” “muscle gain”), or workout frequency. This helps recommend products (e.g., “high-density Foam Roller for post-run recovery”) and resolve device sync issues.
b. Payment & Transaction Data
- Processed exclusively through PCI DSS-compliant gateways (Visa, Mastercard, PayPal, Apple Pay). We never store full credit card numbers, CVV codes, or bank account details—all financial data is encrypted end-to-end to protect your information.
c. Device & Usage Data
- For Fitness Watches/Smart Scales: Temporary sync data (e.g., daily step counts, weight trends, sleep cycles) to assist with setup or technical support (e.g., “why your Smart Scale isn’t calculating body fat”). This data is automatically deleted after 30 days unless you opt to save it for personalized progress tracking.
- Website/app usage: Browsing history (e.g., viewed Foam Roller densities, Fitness Watch features) and cookie data (saves your fitness goals or preferred product sizes for future visits). Cookies are manageable via “Your Privacy Choices.”
1.2 How We Use Your Information
Your data is used solely to enhance your fitness product experience—no unauthorized sharing or monetization of sensitive health data:
- Order Fulfillment: Process purchases, verify product safety (e.g., Foam Roller compliance with FDA non-toxic standards), and include tailored resources (e.g., “Foam Rolling technique guides” or “Fitness Watch battery-saving tips”).
- Technical Support: Resolve device issues (e.g., “resetting your Smart Scale,” “pairing your Fitness Watch to a phone”) via email—we may reference temporary sync data to troubleshoot accuracy or connectivity problems.
- Personalized Updates: Only if you opt in, send relevant alerts (e.g., “new firm Foam Rollers for deep tissue release,” “Fitness Watch firmware updates to track blood oxygen”)—unsubscribe via the link in every email. We never share health data with third parties for marketing.
- Compliance & Safety: Retain transaction records for warranty claims (e.g., replacing a defective Smart Scale) and tax purposes, ensuring all products meet U.S. safety regulations (e.g., Fitness Watch electromagnetic safety standards).
1.3 Data Security
We protect your information with industry-leading safeguards:
- All data transmission uses SSL/TLS encryption (visible via the “https://” protocol and padlock icon on our website).
- Personal and fitness data is stored on U.S.-based encrypted servers—only authorized staff (trained in CCPA compliance) access necessary details (e.g., your shipping address for a Foam Roller delivery).
- Third-party partners (couriers, payment processors) sign strict confidentiality agreements—they only use data to fulfill their services (e.g., UPS delivering a Fitness Watch) and cannot repurpose it for any other use.
1.4 Your Data Rights (Under CCPA)
You have the right to:
- Access: Request a free copy of your stored data (e.g., saved fitness goals, past orders for Foam Rollers).
- Correct: Update inaccurate information (e.g., a new shipping address, revised height for Smart Scale calibration).
- Delete: Request permanent removal of your data (“right to be forgotten”)—we only retain legal records (e.g., warranty documentation) as required by law.
- Opt Out: Decline the sale of your data (we never sell data, but you may opt out of any third-party data sharing via “Your Privacy Choices”).
To exercise these rights, email allyciaroberts939@gmail.com with “Data Rights Request” in the subject line—we respond within 45 days and may ask for order/email verification to protect your privacy.